Sure, a difference of only plus or minus $13/month might not get everyone excited, but think of it this way… you don’t have to pay $500 to cancel your contract, you can elect to pre or post-pay, and never have to ever worry about overages unless you’ve got a lot of pals overseas. The option of unlimited anything is a downright comforting thought for consumers. As long as you can get over the $200 additional entry fee for an unsubsidized but very fairly-priced handset (note: Rogers charges $599.99 for a contract-free Bold 9700 as opposed to WIND’s $450), WIND looks incredibly attractive. Plus, you won’t get tied to the tree and spanked. Metaphorically, of course.
It isn’t all rainbows and ponies, however, as we have to take coverage (when you roam on Rogers, for instance, you’ll only get EDGE as WIND uses the same AWS 3G spectrum T-Mobile uses and is incompatible with Rogers, TELUS, and Bell), customer service, and profitability into consideration. The bet is that WIND makes so much that they can continue to save you money. Funny, isn’t it? Again, they’re a brand, brand new network, but with a boatload of cash behind them, some very smart and attractive pricing, plans, devices, and services, we think they have an amazing shot. They’ve also permanently disrupted the Canadian wireless landscape for the better, and within days or weeks, you’ll start to see better pricing from red, green, and blue. Thus giving our Canadian friends something they’ve long hoped for — competition.